Relighting the Divine Lorraine

A huge chunk of Philadelphia history has been given new life; for the first time in decades, the iconic lettering on top of The Divine Lorraine Hotel relit the streets.

Even after having moved the event twice due to weather, the festival could not avoid rain. The weather didn’t dampen the spirits of those who still came out, despite the cold and wet conditions.
Eric Blumenfeld speaks to crowd
Eric Blumenfeld is the owner of EBRM, the realty in charge of the reconstruction.

Thankful and appreciative speeches were given on stage as people anticipated the relighting ceremony. There was talk and praise of the progress and process of the reconstruction, but the majority of the positivity and respect was felt towards Eric Blumenfeld, the owner of Eric Blumenfeld Reality Management (EBRM). Everyone there cheered for him as he talked about how much this building means not only to the city of Philadelphia, but to him personally.

Blumenfeld invites young boys up on stage to help him countdown and turn on the lights.

The festival on Wednesday night was hosted by the organization Big Brothers Big Sisters. Those who worked for this organization spoke highly of Blumenfeld and how closely connected and respectful he is to the community. Excitement buzzed within the tents, despite the pouring rain.

This event sparked hope in the community surrounding the 19th century building, which is well on it’s way to becoming a condominium living space. Blumenfield exclaimed that there are already 19 condos leased and tenants should expect to move in by the end of the year.
Blumenfield talked about his vision for the block between Center City and Temple University, and how he can’t wait to see them blossom. He wants to make North Broad Street Philadelphia’s hub once again; the reconstruction of the Divine Lorraine is only the beginning.

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