Yasmine Mustafa, tech entrepreneur and community leader, has created a simple device titled Athena. The coin-sized product aims to protect women from physical assaults at the touch of a button.
She graduated summa cum laude with a degree in Entrepreneurship (Fox ’06). She even holds the record for “Most Innovative Idea” competition awards at Temple with 4 wins, and won First Place and $25,000 in cash and prizes in Temple’s Business Plan Competition in 2010. Since then, she has founded multiple start ups; her most recent endeavor is ROAR for Good.
The idea for the company started when Yasmine spent six months solo-trekking across South America. She met many women, both locals and travelers, who had been victims of assault.
Weeks after returning home to Philadelphia, Yasmine witnessed a woman at a parking meter who was grabbed from behind, dragged into an alley, beaten severely, and brutally raped. In this moment ROAR for Good was born.
Yasmine and her co-founder made a commitment to leverage resources, experience, and energy to make a difference.
ROAR focusses on developing practical solutions to make a difference and redefining the status quo. Yasmine’s company aims not only to reduce assaults against women, but also to create a greater sense of empowerment in women.
The company motto boasts: “Live your life boldly and without fear.”
Athena acts as a deterrent by helping ward off an attack and instantly calling for help. Activated with just one hand, the device emits a loud alarm and sends text messages to loved ones with the wearer’s location. This technology can be worn on a necklace, blouse, keychain, purse, or backpack.
ROAR for Good also teamed up with Women Against Abuse (WAA) to provide in-kind devices to women in need.
The non-profit agency provides safe havens, legal services, transitional housing, aftercare services, a counseling hotline and education to women experiencing intimate partner violence.
Their mission, which aligns harmoniously with ROAR’s, is to end violence through advocacy and community education.