Broadcast Pioneers Put the Social Back into Social Networking

With social media becoming such a large part of everyday life, many networkers are logging on instead of showing up. The Broadcast Pioneers of Philadelphia, however, are urging professionals to log off and step out.

“Face to Face instead of Screen to Screen” was the theme at this year’s Career Night in the atrium at Annenberg Hall. The panelists of Broadcast Pioneers described how students could get their first jobs simply through connections made in person.

“There are still people today that I interned with seven years ago and they still remember me and you never know when those connections might help you,” Broadcast Pioneer Matt DeLucia said.

Students raise their hands to ask the Broadcast Pioneers their social networking questionsBroadcast Pioneer Vince Hill also stressed how if you ask him for a job through social media, don’t expect a reply back.

“I have nothing to do with it, to me that’s all science fiction” Hill said.

The Pioneers stressed that getting a contact through the Internet is great, but it is the human interaction that lands you the job. Employers want to understand that you can have physical contact with someone. The virtual professional must walk easily between the two worlds.

“Most jobs you’re actually going to go into work and you’re going to work directly with people. Face to face, next to each other at desks and offices, working together with projects. People want to see, employers, hiring managers want to see if they, not only that you know the job and you know the skills, but that they want to work with you” said Broadcast Pioneer, Anika Hawkins.

Though the event was Twitter and Instagram free, student attendees expressed understanding of the dangers of online networking over-saturation.

“I know that networking is important factor in the job market, but I think the way that they explained it was, it was good,” Rishi Nehta, senior, said.




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