Jay Z’s annual music festival took place once again this Labor Day weekend, taking over the Benjamin Franklin Parkway. This marks the sixth year the parkway has hosted the festival, and it was almost the last. After stating that the festival would no longer take place on the parkway, a heated response highlighting the economic benefits and social minority support for the city from rapper and entrepeneur, Jay Z, Mayor Kenny quickly reversed his statements. Made in America should be another anticipated event for the city in upcoming years.
This year the festival was met with new sponsors including McDonalds, Abrecrombie & Fitch, and Ciroc. Made in America is no longer, “Budweiser Made in America Festival,” fans were able to purchase liquor for the first time at the festival, while Budweiser was only represented on the parkway by vintage t-shirts.
Although there were some name-altering changes this year, the festival was still met with some of its coolest traditions.
Now take a look at the parkway’s epic transformation: