Saturday marks the kick off of the first ever Philly Free Streets event in Philadelphia. The Free Streets initiative was inspired by the car free weekend during Pope Francis’s visit last fall.
Vea Fitness, a workout organization that provides rewards to users is taking advantage of the expected 10,000-20,000 participants in the hopes of promoting the launch of their new, updated app.
Philly Free Streets, a family friendly, “people-powered initiative” was introduced to allow for open-streets in the city and to encourage fitness among Philadelphians. As the official app of Philly Free Streets, Vea Fitness, which can be found in the Apple and Android technology app stores, track running, walking, and biking activity for users and provides incentives for engaging in physical activity. Recently, Vea partnered with Philadelphia, as well as Snap Kitchen, “the one stop healthy meal shop,” of Philadelphia to compel users to exercise and collect rewards for their performance.
Co-founder and CEO Jonathan Maxim reveals that users can receive discounts as well as apparel for their exercise. “Say you run 2 miles, you get 10% off of running shoes, or 3 miles you get 15% off. And so from us, gear incentives are like, motivational instructors to help people get up, and get fit and exercise more.” Maxim also disclosed that through partnering with Snap Kitchen, users are being offered 50% off of an entrée from the restaurant after running 2 miles as well as coupons that can be used at vendors along the 10-mile route.
Another element that is being highly anticipated with the app is the opportunity to participate in a scavenger hunt. There will be about 30 different booths located along the streets, and by checking in to one of them, users will have the chance to enter a sweepstakes and earn various entries.
In regards to the launch, Maxim was thrilled to share what he’s looking forward to. “I’m expecting a really great turnout based on yesterday’s and today’s downloads,” Maxim explained. “The city is offering users 15 different rewards to join the Philly Free Streets on Saturday, so we’re working in very close tandem with them.”
To earn benefits, download the Vea Fitness app to support the inauguration of Philly Free Streets. The application is compatible with iPhones as well as Androids.
The Philly Free Streets event begins at 8am on Saturday, September 24th, and ends at 1pm. The trail starts at Front & South Streets and continues through the Schuylkill River Trail and Dr. Martin Luther King, Jr. Drive, coming to a close at West Fairmount Park. The event is open to locals, visitors, families, etc. and will include a variety of fitness activities, along with educational programs.
For more information, visit http://www.phillyfreestreets.com