Returning students are noticing a new brand taking over vending machines and coolers when they reach for that bottle of pop.
Temple University has entered a five year partnership with the Coca-Cola Company, which took effect July 1, 2016. The new deal is to provide new sponsorship and scholarship opportunities as well as support for projects such as Temple’s new sports complex on Broad Street.
Coca-Cola isn’t a complete stranger to Temple University. It was also the official beverage partner prior to Pepsi’s two-decade agreement that dates back to 1996. “Coke was very forthright about having missed us for twenty years,” says Vice President of Business Services Michael Scales.
The initiative to sign a deal with Coca-Cola came after a survey released by the Business Services office showed 60% of the Temple community preferred Coca-Cola over Pepsi.
“Temple is clearly on the move, and we look forward to bringing our iconic brand and innovation to such a dynamic university,” said Bill Derbyshire, Coca-Cola’s Vice President of Customer, Commercial and Region Sales upon the announcement of the partnership.
Coca-Cola products are available to students across Temple University’s multiple campuses in Pennsylvania as well as at events happening in the Liacouras Center.
Scales says that an agreement between Sodexo and Coca-Cola has also brought six Coca-Cola Freestyle machines into the Student Center dining hall, giving more than 100 options of flavors to students per machine.”There is plenty of options and healthy ones as well,” says Sodexo’s Student Center Director of Operations Sarah Mays.
Coca-Cola’s portfolio includes over 750 product varieties and brands, including over 140 fountain beverage options.